How fast do you think it's going?

Try and look again, don't let your eyes conceive you! This PR stunt was pulled by BBDO, Toronto for Mercedes' new C63 AMG. I always admire these kinds of advertising, because behind every good ad was a man who thought out of the box.

Hessing's Financial Troubles

Hessing is probably the most famous Dutch car dealer. Filled with brands as Lamborghini, Maserati, Bentley, Rolls-Royce and even the curious Bugatti, their beautiful glass building along the A2 near Utrecht never fails to impress. What does fail to impress, is Hessing's financial state. The supercar-grocer appears to be in financial troubles. Center of the problem is an investment in expensive real estate that isn't pulling off very well.

Artist Impression

Frits Hessing, the director, has invested 10 million Euros of lended money into the development of Park Bloeyendael. As you might guess from the name, it will be a luxurious residential area. The houses would be priced from about 800.000 Euros up. That's about four new Bentleys per house, I‘m just saying. The thing is, neither the construction nor the sales are near expectations which brings, as you understand, quite some trouble along. The loan cannot be paid, and the bank, Alcredis, isn’t planning on helping. 

Why won't they help? There are two reasons: 1. They're not obliged to. 2. Alcredis is owned by some Mr. Louwman. For those of you unfamiliar with him: he’s Hessing’s competitor, namely the importer of other expensive car brands and also the Dutch importer for Toyota. They aren’t exactly the best friends. Now tell me, don't you think that it’s S-T-U-P-I-D to get into financial debts with one of your rivals? I do, but apparently Mr. Hessing thought differently. 

Bailiffs have confiscated all the cars, which implies that Hessing isn’t allowed to sell them. However, they will remain in the showroom. Hessing has until April next year to fulfill his debt. The odds are, if Hessing fails to refund the loan, his company will be declared bankrupt. Let us all pray that it won’t get that bad, and that we'll still be able to catch a glimpse of all that beauty situated along the A2 next year.

Video: 991 Carrera S at Laguna Seca

The all new (well, all new...you have to look twice to distinguish it from the 997) 991 Carrera S is almost ready to roll into the dealerships. The guys at Porsche show us how they shoot some hot PR video at Laguna Seca.

Video: Spanish Genius Builds Miniature Engine

People use to have all kinds of hobbies. Things like sporting, making paintings, reading, arranging flowers or, you know, setting trends by hand-knitting Christmas baubles. This guy, however, is a completely different story. He worked over 1200 hours to create a miniature V-12 engine, that spins when compressed air is blown through it. The Cam-shaft and the valves move just like the real thing. The Spaniard machined every single piece of metal with high accuracy. In this 9 minute video you can see the whole process, and yes, you do get to see it running. Nothing but respect for this ‘ere lad!

Toyota GT86 and Subaru BRZ

Rumour has it that Mrs. Toyota and Mr. Subaru spent some adulterate time last year, and you know what that results in. I must say, the twins they produced sure are two lovely little babies. Meet the Toyota GT86 and the Subaru BRZ. Both featuring a 2.0 liter boxer-engine, the Soobie looks less naughty than its sibling. However, a more tough version will probably follow in the shape of the BRZ STI.

BMW M5: Bring Along Your Mother-in-Law

The BMW M5 F10.  The Strongest BMW ever, and I got to borrow it for a day.
Photo credits: Autoblog.nl

The first M5 crammed 286 horses under its bonnet. Now, 26 years later, it’s gone completely berserk and has managed to incarcerate 274 more. Instead of a V10 in the previous one, there now is a twin-turbocharged V8. Yep, even the most expensive cars have to suffer from downsizing. Is that a bad thing? Not necessarily. The 980Nms of torque are available at pretty much any RPM, which makes it a seriously tail happy car if you unleash those 560 nags. Despite the higher torque and power, CO₂ emissions have lowered by 30%. BMW claims that it runs 9 miles to the gallon. I’ve tested it: you’ll never make it, just because it’s so much fun to drive. 

Acceleration from naught to 60 is done in 4,4 seconds. After no less than 13 seconds, you'll hit 160. You better have that guardian angel sitting on your shoulder, because it's fast. At least, if you want it to be. There is that one button on the steering wheel that switches the car from sport to comfort mode. If you press it, the engine management is altered, the suspension softened and the steering becomes less direct. All of a sudden this car is perfectly suitable for transporting your backache suffering mother-in-law, which is nice because that means you get two cars for the price of one. Well actually, you get two cars in one and you’ll pay for both. That doesn’t mean it’s money wasted, on the contrary. The starting price of €132000 just isn’t the kind of money that everyone is able to throw over the counter.

The M5 flies around corners due to the active-lock differential. Sometimes it makes you think that it will fly out of said corners due to its sheer power. However, the ESP ensures that it never becomes dangerous and the car lets you correct it’s movements well. The steering feels genuinely responsive, which makes it a joy to sit behind the wheel.

The interior looks and feels amazing, as we’re used to from BMW. They have made use of high quality materials all around. The seats sit like a throne, but still feature plenty of side-support for sharp turns. The steering wheel is adjustable in more directions than you'd ever  think possible. It also comes with Google Maps Satellite Navigation (only on the top-model, which I drove), it works great. It shows a picture of your destination when you arrive, to indicate that you're really in Rome and not in Ljubljana. You can't be certain enough! I’d also like to make a sing/shout-out to the inbuilt audio system, it sounds ear-pampering and it comes with the ability to stream from Spotify anywhere. It's an expensive feature but hey, if you can afford the car...

On another musical note, the downsizing of the M5’s engine has one negative effect: the sound is just not as good as in the previous M5. That M5 used to have the golden throat of Germany, but now it’s gotten a polypus on its vocal cords. Don’t get me wrong, it still sounds awesome but just not that awesome. To compromise for the sore throat, BMW’s gone and implemented a technology called Active Sound Design. It implies that the previously described audio-system inside the car is used to fan the flame on the actual engine sound. I haven’t decided yet if that is either good or bad, but it’s an interesting feature.

So, am I happy? Yes I am! The new M5 is a hell of a looker, especially in the Monte-Carlo blue color that I drove it in. The front and rear look aggressive without attracting too much attention to them. (If you buy it in this blue hue however, that part doesn’t really count) The ability to choose between Fast&Furious mode and mother-in-law mode is a welcome feature. Now, the engine may be smaller, and the sound may not be as good as that from the Gold-bethroated E60, but boy did I have a good time with it. I would definitely recommend it. If you have the money, that is.